Its features include a plug-in architecture and a template system, WordPress has about of 20% market share of all websites worldwide.
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WordPress is a free and open source blogging tool and a content-management system based on PHP and MySQL, which runs on a web hosting service. While there are plenty of basic starter site platforms out there, we think it’s wise to start with an ecommerce platform that can grow with your business. Magento is supported by a community of tens of thousands developers, designers and consultants that have written thousands of website templates, extensions and add-ons – as well as the backing of its current owner eBay Inc. There are three versions: the free and open source community version (Magento Community), a subscription-based SaaS version (Magento Go), and the commercially licensed version (Magento Enterprise) that’s packed with premium features. Magento’s features powerful marketing, search engine optimization and catalog-management tools to give you the power to create sites that are tailored to your unique business needs and brand. Magento is a feature-rich and provides online merchants with unprecedented flexibility and control over the look, content and functionality of their ecommerce store. Magento is the world’s most popular free open source ecommerce platform with almost two million users worldwide. This is a straightforward and free (yes, you heard it free) way to improve your local search rankings. The tool also provides details on what you can to do to improve your listing score on these local search engines. If your business is not listed, directs you to the right spot to add yourself to the proper search engine. It also provides a “listing score” based on the quality or completeness of your listings.
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You simply enter your business name and ZIP code, and pings the search engines to see where they’ve got you listed – or not.
If you sell goods locally and are going to try to use any new tool or application from this list, start with ! is a free tool designed to help you see where the major local search engines (Google Maps, Yelp, Bing Local, Yahoo Local, and Best of the Web Local) have indexed your business. So, if you are technology adept and willing to try out new applications, we are confident that you will find real value in these applications.
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That being said, the applications summarized below are what we believe are the best of the free software offerings for retailers. While premium software typically comes with frequent updates and a helpful support staff that’s just a phone call away, free software can be a bit more rough around the edges-especially when it comes to documentation, ease-of-use, and nuanced feature support. All but one are either free open source projects or free starter versions that can be upgraded to paid offerings.Ī word of warning, however. We included options for most major business functions of a retailer. Below, you’ll find 15 superb pieces of software that can increase productivity without costing you a fortune. So, what’s a business owner on a budget to do? Simple: Read this article.
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